The Canadian Broadcasting Corporation (CBC) was asked by the Canadian Government to submit a proposal on the future of Canadian content in a digital world. Instead of just submitting a white paper the CBC decided that the most effective way to communicate its digital future would be to create a digital representation of their thoughts. In 4 short weeks, and with a skeleton crew, a unique digital vision for the future of CBC was born.
Future of CBC
Rather than reproducing the white paper verbatim we wanted the digital version to be a synopsis of the complete paper; pulling out the most salient points and adding context around specific examples when necessary.
“We are starting a conversation about how Canadian culture can thrive in the digital world.
–CEO of CBC Hubert T. Lacroix
desired funding for CBC
The stakes for the CBC where high, they were asking for $400M in funding from the Canadian government. The proposal and site received widespread attention by the Canadian media. In fact, a number of hostile and supportive websites popped up extending the conversation beyond our expectations.
Silvia Gonzalez (Design lead)
Chris Allen (Design lead)
Justin Hsieh (Visual designer)
Drew Minns (Developer)
Huge Inc // 2016