Canada Goose

Canada Goose came to us as the were readying themselves to launch in the United States. Going into a market as large as the US prompted Canada Goose to take a long hard look at their brand. We were brought on to simply give the website a “refresh”, and in a short time our work set the foundation for Canada Goose’s new brand direction; transforming them from a niche outerwear company to a global leader in apparel.

Remarkable stories.

Canada Goose is a well known brand in Canada but was virtually unheard-of in the US. Yet, in both countries people only knew Canada Goose as a brand that sold “overpriced jackets that were really warm.” The truth was that no one knew the level of craft that goes into the making of each jacket; this story was essential to tell throughout the website.